It was hot - like, Utah desert hot. And in the middle of the pandemic. We didn’t have much time or budget, but we had a vision. We wanted to create an off-road masterpiece for the launch video of the 2021 Ram 1500 TRX truck, set to a sensual lullaby rendition of the 1950's classic hit song “Mister Sandman.”
The execution was a carefully crafted dance of endurance and strategy with co-Director/DPs Renan Ozturk and Eric Crosland running two independent and highly coordinated film units simultaneously. We pushed hard into the blue hours using our expedition-style strategy with team members who had - literally - just returned from summiting Everest with Renan, and captured the magic that can only occur in the perfect moments in locations that we know like the back of our hand. Oh, and the truck was pretty capable too.
This project was made with gratitude on native ancestral lands.
Credits:
Direction and DP - Renan Ozturk and Eric Crosland
Agency - The Richards Group
Producer - Darin Ball
EP - Jeff Synder
Agency Producer - Paul Nelson
Ram Client on Location - Jeff Summers
Production Managers - Lisa and Randy
Stunts - Ricky Johnson, Flying Louie Franco
Assistant Director - Robert Thoren
Agency Creative - Parker Bell
FPV Drone - Steele Davis
Drone - Renan Ozturk, Rudy Lehfeldt-Ehlinger, Matt Irving
Second Camera - Matt Irving
Locations - Moab Film Services
Armed Car - Override Films and Kraken Cinema
AC / Sound - Rudy Lehfeldt-Ehlinger
DIT - Tim Hardy
AC - Kyle Daly + Scott Daharb
Photographer - Blake Jorgenson
